Craig Powell

Craig Powell
“Colleges are unable to connect with the kids they’re most interested in trying to find, and kids are never informed as to the importance of taking their accelerated vs. regular courses. There’s this layer upon layer of minor decisions, but based off the way a family navigates those, there can be a dramatic long-term impact in terms of college and employment. ”
—  Craig Powell

Craig Powell grew up in a lower-middle-class family in Missouri. Sports landed him on scholarship at a private high school, and, he says, “my jaw dropped” at the resources and guidance available to the students there to help them connect with colleges—everything from planning accelerated courses to finding targeted scholarships. He ended up at Brown University, “A college I’d never heard of, and an absolute game changer for me.” Eventually, he got to work trying to level the playing field for students like him using technology."Colleges are unable to connect with the kids they’re most interested in trying to find, and kids are never informed as to the importance of taking their accelerated vs. regular courses. There’s this layer upon layer of minor decisions, but based off the way a family navigates those, there can be a dramatic long-term impact in terms of college and employment." Connect! is a Facebook-like platform that works like a virtual guidance counselor. It suggests high school courses and prep courses for standardized tests based on your interests and past performance. It stores your information so you can streamline the college application process. And based on the information in your profile, colleges can come to you. "If the haves continue to have access to this type of information and guidance and the have-nots continue to NOT, then it’s pretty clear to see what happens over time here," he says.

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